After Apple

I can’t bite my tongue any longer. Even battling against the fear of uber secrecy that is Apple and the ‘don’t write in any blog or you will be sacked’ mantra that is told to us on a monthly basis, my two cents time has arrived. Imagine me standing up at an AA meeting right now. Hey everyone, I’m Quadrant and I’m a Mac Genius.

You know, sometimes the job title does make you feel like hanging your head in shame. You feel like a whipped puppy, you love your owner and even though you keep getting hit on from all angles eventually you erase the bad times from your memory, go running back and roll over. You even get bad jokes made every day from the very people you help at the Bar about your title – ‘So, you’re a Genius (sarcastic tone) then huh?’ like it’s a battle cry from the technically impoverished. Yes, you do need to be incredibly thick skinned to be a Mac Genius but we are only human and even the most resilient can only take so much before the cracks start to show. I’ve seen many a great asset to Apple leave the company because of the great unwashed alone. They simply can’t take it anymore. Then they leave to go to other jobs and take their great knowledge with them, which is a crying shame, but you can’t blame them. You really can’t and hopefully some of the following should help you to understand why.